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		<title>Kilometer Marketing</title>
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		<description>The Kilometer Marketing podcast is dedicated to sharing sales and marketing techniques and news in the dental industry. Tune in to learn more about how to find, understand, and better communicate to the decision makers in dental practices today.</description>
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		<copyright>© 2023 Kilometer Marketing</copyright>
		<itunes:subtitle>Kilometer Marketing</itunes:subtitle>
		<itunes:author>Kilometer Marketing</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>The Kilometer Marketing podcast is dedicated to sharing sales and marketing techniques and news in the dental industry. Tune in to learn more about how to find, understand, and better communicate to the decision makers in dental practices today.</itunes:summary>
		<itunes:owner>
			<itunes:name>Kilometer Marketing</itunes:name>
			<itunes:email>ken.mah@kilometermarketing.com</itunes:email>
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		<googleplay:author><![CDATA[Kilometer Marketing]]></googleplay:author>
			<googleplay:email>ken.mah@kilometermarketing.com</googleplay:email>			<googleplay:description>The Kilometer Marketing podcast is dedicated to sharing sales and marketing techniques and news in the dental industry. Tune in to learn more about how to find, understand, and better communicate to the decision makers in dental practices today.</googleplay:description>
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<item>
	<title>Building a Better Landing Page: More Leads, Less Advertising</title>
	<link>https://kilometermarketing.com/podcast/building-a-better-landing-page-more-leads-less-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=building-a-better-landing-page-more-leads-less-advertising</link>
	<pubDate>Mon, 04 Mar 2024 00:03:50 +0000</pubDate>
	<dc:creator><![CDATA[Kilometer Marketing]]></dc:creator>
	<guid isPermaLink="false">https://kilometermarketing.com/?post_type=podcast&#038;p=301</guid>
	<description><![CDATA[<p>Building a better landing page. Get more leads and spend less on advertising.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/building-a-better-landing-page-more-leads-less-advertising/">Building a Better Landing Page: More Leads, Less Advertising</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></description>
	<itunes:subtitle><![CDATA[Building a better landing page. Get more leads and spend less on advertising.
The post Building a Better Landing Page: More Leads, Less Advertising first appeared on Kilometer Marketing.]]></itunes:subtitle>
	<content:encoded><![CDATA[<p>Building a better landing page. Get more leads and spend less on advertising.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/building-a-better-landing-page-more-leads-less-advertising/">Building a Better Landing Page: More Leads, Less Advertising</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></content:encoded>
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	<itunes:summary><![CDATA[Building a better landing page. Get more leads and spend less on advertising.
The post Building a Better Landing Page: More Leads, Less Advertising first appeared on Kilometer Marketing.]]></itunes:summary>
	<itunes:image href="https://kilometermarketing.com/wp-content/uploads/2024/03/Building-a-Better-Landing-Page.png"></itunes:image>
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		<title>Building a Better Landing Page: More Leads, Less Advertising</title>
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	<itunes:duration>13:05</itunes:duration>
	<itunes:author><![CDATA[Kilometer Marketing]]></itunes:author>	<googleplay:description><![CDATA[Building a better landing page. Get more leads and spend less on advertising.
The post Building a Better Landing Page: More Leads, Less Advertising first appeared on Kilometer Marketing.]]></googleplay:description>
	<googleplay:image href="https://kilometermarketing.com/wp-content/uploads/2024/03/Building-a-Better-Landing-Page.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Is Your eCommerce Search Driving Revenue?</title>
	<link>https://kilometermarketing.com/podcast/is-your-ecommerce-search-driving-revenue/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-your-ecommerce-search-driving-revenue</link>
	<pubDate>Sun, 03 Mar 2024 23:57:36 +0000</pubDate>
	<dc:creator><![CDATA[Kilometer Marketing]]></dc:creator>
	<guid isPermaLink="false">https://kilometermarketing.com/?post_type=podcast&#038;p=295</guid>
	<description><![CDATA[<p>The majority of ecommerce success hinges on mere participation. A significant portion of revenue comes from ecommerce search, which is often neglected by many companies. For actionable advice, watch Kilometer Marketing's video podcast, which suggests skipping unproductive meetings in favor of profit-oriented activities.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/is-your-ecommerce-search-driving-revenue/">Is Your eCommerce Search Driving Revenue?</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></description>
	<itunes:subtitle><![CDATA[The majority of ecommerce success hinges on mere participation. A significant portion of revenue comes from ecommerce search, which is often neglected by many companies. For actionable advice, watch Kilometer Marketings video podcast, which suggests skip]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Is Your Ecommerce Search Driving Revenue?]]></itunes:title>
	<itunes:episode>5</itunes:episode>
	<itunes:season>1</itunes:season>
	<content:encoded><![CDATA[<p>The majority of ecommerce success hinges on mere participation. A significant portion of revenue comes from ecommerce search, which is often neglected by many companies. For actionable advice, watch Kilometer Marketing's video podcast, which suggests skipping unproductive meetings in favor of profit-oriented activities.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/is-your-ecommerce-search-driving-revenue/">Is Your eCommerce Search Driving Revenue?</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></content:encoded>
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	<itunes:summary><![CDATA[The majority of ecommerce success hinges on mere participation. A significant portion of revenue comes from ecommerce search, which is often neglected by many companies. For actionable advice, watch Kilometer Marketing's video podcast, which suggests skipping unproductive meetings in favor of profit-oriented activities.
The post Is Your eCommerce Search Driving Revenue? first appeared on Kilometer Marketing.]]></itunes:summary>
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		<title>Is Your eCommerce Search Driving Revenue?</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>6:45</itunes:duration>
	<itunes:author><![CDATA[Kilometer Marketing]]></itunes:author>	<googleplay:description><![CDATA[The majority of ecommerce success hinges on mere participation. A significant portion of revenue comes from ecommerce search, which is often neglected by many companies. For actionable advice, watch Kilometer Marketing's video podcast, which suggests skipping unproductive meetings in favor of profit-oriented activities.
The post Is Your eCommerce Search Driving Revenue? first appeared on Kilometer Marketing.]]></googleplay:description>
	<googleplay:image href="https://kilometermarketing.com/wp-content/uploads/2024/03/Is-your-ecommerce-search-driving-revenue-podcast.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Better User Experience Builds Better eCommerce Revenue</title>
	<link>https://kilometermarketing.com/podcast/better-user-experience-builds-better-ecommerce-revenue/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=better-user-experience-builds-better-ecommerce-revenue</link>
	<pubDate>Fri, 26 Jan 2024 21:03:42 +0000</pubDate>
	<dc:creator><![CDATA[Kilometer Marketing]]></dc:creator>
	<guid isPermaLink="false">https://kilometermarketing.com/?post_type=podcast&#038;p=273</guid>
	<description><![CDATA[<p>A Dental Technology company builds eCommerce revenue growth in a competitive market by creating an easier, friction free, user experience for their customers. Find out how a company selling the same item on other eCommerce stores is able to charge 33% more.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/better-user-experience-builds-better-ecommerce-revenue/">Better User Experience Builds Better eCommerce Revenue</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></description>
	<itunes:subtitle><![CDATA[A Dental Technology company builds eCommerce revenue growth in a competitive market by creating an easier, friction free, user experience for their customers. Find out how a company selling the same item on other eCommerce stores is able to charge 33% mo]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Better User Experience Builds Better eCommerce Revenue]]></itunes:title>
	<itunes:episode>5</itunes:episode>
	<itunes:season>1</itunes:season>
	<content:encoded><![CDATA[<p>A Dental Technology company builds eCommerce revenue growth in a competitive market by creating an easier, friction free, user experience for their customers. Find out how a company selling the same item on other eCommerce stores is able to charge 33% more.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/better-user-experience-builds-better-ecommerce-revenue/">Better User Experience Builds Better eCommerce Revenue</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></content:encoded>
	<enclosure url="https://kilometermarketing.com/wp-content/uploads/2024/01/greater-revenue-through-better-user-experience.m4a" length="12493509" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A Dental Technology company builds eCommerce revenue growth in a competitive market by creating an easier, friction free, user experience for their customers. Find out how a company selling the same item on other eCommerce stores is able to charge 33% more.
The post Better User Experience Builds Better eCommerce Revenue first appeared on Kilometer Marketing.]]></itunes:summary>
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		<title>Better User Experience Builds Better eCommerce Revenue</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:25</itunes:duration>
	<itunes:author><![CDATA[Kilometer Marketing]]></itunes:author>	<googleplay:description><![CDATA[A Dental Technology company builds eCommerce revenue growth in a competitive market by creating an easier, friction free, user experience for their customers. Find out how a company selling the same item on other eCommerce stores is able to charge 33% more.
The post Better User Experience Builds Better eCommerce Revenue first appeared on Kilometer Marketing.]]></googleplay:description>
	<googleplay:image href="https://kilometermarketing.com/wp-content/uploads/2024/01/better-UX-better-ecommerce-revenue.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>User Experience Makeover for a Classic Guitar Company</title>
	<link>https://kilometermarketing.com/podcast/user-experience-makeover-for-a-classic-guitar-company/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=user-experience-makeover-for-a-classic-guitar-company</link>
	<pubDate>Fri, 26 Jan 2024 19:33:43 +0000</pubDate>
	<dc:creator><![CDATA[Kilometer Marketing]]></dc:creator>
	<guid isPermaLink="false">https://kilometermarketing.com/?post_type=podcast&#038;p=268</guid>
	<description><![CDATA[<p>Websites and customer user experience is a critical part of the brand experience. Websites and eCommerce stores are your face to the online world. Today, we&#8217;re going to look at one of my favorite brands, G&#38;L Guitars. The Join us as we give historic electric guitar maker, G&#38;L Guitars, a much needed ecommerce conversion rate [&#8230;]</p>
<p>The post <a href="https://kilometermarketing.com/podcast/user-experience-makeover-for-a-classic-guitar-company/">User Experience Makeover for a Classic Guitar Company</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></description>
	<itunes:subtitle><![CDATA[Websites and customer user experience is a critical part of the brand experience. Websites and eCommerce stores are your face to the online world. Today, we&#8217;re going to look at one of my favorite brands, G&#38;L Guitars. The Join us as we give hist]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:episode>4</itunes:episode>
	<itunes:season>1</itunes:season>
	<content:encoded><![CDATA[<p>Websites and customer user experience is a critical part of the brand experience. Websites and eCommerce stores are your face to the online world. Today, we&#8217;re going to look at one of my favorite brands, G&#38;L Guitars. The Join us as we give historic electric guitar maker, G&#38;L Guitars, a much needed ecommerce conversion rate [&#8230;]</p>
<p>The post <a href="https://kilometermarketing.com/podcast/user-experience-makeover-for-a-classic-guitar-company/">User Experience Makeover for a Classic Guitar Company</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></content:encoded>
	<enclosure url="https://kilometermarketing.com/wp-content/uploads/2024/01/GL-UX-podcast.wav" length="92974372" type="audio/wav"></enclosure>
	<itunes:summary><![CDATA[Websites and customer user experience is a critical part of the brand experience. Websites and eCommerce stores are your face to the online world. Today, we&#8217;re going to look at one of my favorite brands, G&#38;L Guitars. The Join us as we give historic electric guitar maker, G&#38;L Guitars, a much needed ecommerce conversion rate [&#8230;]
The post User Experience Makeover for a Classic Guitar Company first appeared on Kilometer Marketing.]]></itunes:summary>
	<itunes:image href="https://kilometermarketing.com/wp-content/uploads/2024/01/Website-Makeover-for-a-Classic-Guitar-Company.png"></itunes:image>
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		<title>User Experience Makeover for a Classic Guitar Company</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17 minutes</itunes:duration>
	<itunes:author><![CDATA[Kilometer Marketing]]></itunes:author>	<googleplay:description><![CDATA[Websites and customer user experience is a critical part of the brand experience. Websites and eCommerce stores are your face to the online world. Today, we&#8217;re going to look at one of my favorite brands, G&#38;L Guitars. The Join us as we give historic electric guitar maker, G&#38;L Guitars, a much needed ecommerce conversion rate [&#8230;]
The post User Experience Makeover for a Classic Guitar Company first appeared on Kilometer Marketing.]]></googleplay:description>
	<googleplay:image href="https://kilometermarketing.com/wp-content/uploads/2024/01/Website-Makeover-for-a-Classic-Guitar-Company.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Improving eCommerce Revenue with Improved Site Speed</title>
	<link>https://kilometermarketing.com/podcast/improving-ecommerce-revenue-with-improved-site-speed/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=improving-ecommerce-revenue-with-improved-site-speed</link>
	<pubDate>Wed, 29 Nov 2023 01:10:38 +0000</pubDate>
	<dc:creator><![CDATA[Kilometer Marketing]]></dc:creator>
	<guid isPermaLink="false">https://kilometermarketing.com/?post_type=podcast&#038;p=231</guid>
	<description><![CDATA[<p>eCommerce revenue is directly connected to your eCommerce store&#8217;s site speed. Dental eCommerce stores in particular struggle with this issue. Learn about the relationship between eCommerce revenue and site speed. Join us as we examine how Preat.com&#8217;s site speed problem and discuss what can be done to improve your eCommerce sites revenue performance.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/improving-ecommerce-revenue-with-improved-site-speed/">Improving eCommerce Revenue with Improved Site Speed</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></description>
	<itunes:subtitle><![CDATA[eCommerce revenue is directly connected to your eCommerce store&#8217;s site speed. Dental eCommerce stores in particular struggle with this issue. Learn about the relationship between eCommerce revenue and site speed. Join us as we examine how Preat.com]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Improving eCommerce Revenue with Improved Site Speed]]></itunes:title>
	<itunes:episode>3</itunes:episode>
	<itunes:season>1</itunes:season>
	<content:encoded><![CDATA[<p>eCommerce revenue is directly connected to your eCommerce store&#8217;s site speed. Dental eCommerce stores in particular struggle with this issue. Learn about the relationship between eCommerce revenue and site speed. Join us as we examine how Preat.com&#8217;s site speed problem and discuss what can be done to improve your eCommerce sites revenue performance.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/improving-ecommerce-revenue-with-improved-site-speed/">Improving eCommerce Revenue with Improved Site Speed</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></content:encoded>
	<enclosure url="https://kilometermarketing.com/wp-content/uploads/2023/11/Preat-UX-review.wav" length="56898226" type="audio/wav"></enclosure>
	<itunes:summary><![CDATA[eCommerce revenue is directly connected to your eCommerce store&#8217;s site speed. Dental eCommerce stores in particular struggle with this issue. Learn about the relationship between eCommerce revenue and site speed. Join us as we examine how Preat.com&#8217;s site speed problem and discuss what can be done to improve your eCommerce sites revenue performance.
The post Improving eCommerce Revenue with Improved Site Speed first appeared on Kilometer Marketing.]]></itunes:summary>
	<itunes:image href="https://kilometermarketing.com/wp-content/uploads/2023/11/Improved-ecommerce-revenue-with-improved-site-speed.png"></itunes:image>
	<image>
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		<title>Improving eCommerce Revenue with Improved Site Speed</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>5:23</itunes:duration>
	<itunes:author><![CDATA[Kilometer Marketing]]></itunes:author>	<googleplay:description><![CDATA[eCommerce revenue is directly connected to your eCommerce store&#8217;s site speed. Dental eCommerce stores in particular struggle with this issue. Learn about the relationship between eCommerce revenue and site speed. Join us as we examine how Preat.com&#8217;s site speed problem and discuss what can be done to improve your eCommerce sites revenue performance.
The post Improving eCommerce Revenue with Improved Site Speed first appeared on Kilometer Marketing.]]></googleplay:description>
	<googleplay:image href="https://kilometermarketing.com/wp-content/uploads/2023/11/Improved-ecommerce-revenue-with-improved-site-speed.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>How to Find and Focus on the Best New Customer Segments. A Real World Example.  </title>
	<link>https://kilometermarketing.com/podcast/how-to-find-and-focus-on-the-best-new-customer-segments-a-real-world-example/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-find-and-focus-on-the-best-new-customer-segments-a-real-world-example</link>
	<pubDate>Thu, 09 Nov 2023 20:03:45 +0000</pubDate>
	<dc:creator><![CDATA[Kilometer Marketing]]></dc:creator>
	<guid isPermaLink="false">https://kilometermarketing.com/?post_type=podcast&#038;p=93</guid>
	<description><![CDATA[<p>Tune into our podcast and follow along with a dental company example on how to used data to find and focus on the best dentist segments for your company and products.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/how-to-find-and-focus-on-the-best-new-customer-segments-a-real-world-example/">How to Find and Focus on the Best New Customer Segments. A Real World Example.  </a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></description>
	<itunes:subtitle><![CDATA[Tune into our podcast and follow along with a dental company example on how to used data to find and focus on the best dentist segments for your company and products.
The post How to Find and Focus on the Best New Customer Segments. A Real World Example.]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[How to Find and Focus on the Best New Customer Segments? A Real World Example.]]></itunes:title>
	<itunes:episode>2</itunes:episode>
	<itunes:season>1</itunes:season>
	<content:encoded><![CDATA[<p>Tune into our podcast and follow along with a dental company example on how to used data to find and focus on the best dentist segments for your company and products.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/how-to-find-and-focus-on-the-best-new-customer-segments-a-real-world-example/">How to Find and Focus on the Best New Customer Segments. A Real World Example.  </a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></content:encoded>
	<enclosure url="https://kilometermarketing.com/wp-content/uploads/2023/11/Kilometer-Podcast2-11923-11.54 AM.mp3" length="12987999" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Tune into our podcast and follow along with a dental company example on how to used data to find and focus on the best dentist segments for your company and products.
The post How to Find and Focus on the Best New Customer Segments. A Real World Example.   first appeared on Kilometer Marketing.]]></itunes:summary>
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	<image>
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		<title>How to Find and Focus on the Best New Customer Segments. A Real World Example.  </title>
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	<itunes:duration>9:01</itunes:duration>
	<itunes:author><![CDATA[Kilometer Marketing]]></itunes:author>	<googleplay:description><![CDATA[Tune into our podcast and follow along with a dental company example on how to used data to find and focus on the best dentist segments for your company and products.
The post How to Find and Focus on the Best New Customer Segments. A Real World Example.   first appeared on Kilometer Marketing.]]></googleplay:description>
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	<title>How Much Untapped Revenue is Sitting in Your Customer Database?</title>
	<link>https://kilometermarketing.com/podcast/kilometer-marketing-how-much-untapped-revenue-is-sitting-in-your-customer-database/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=kilometer-marketing-how-much-untapped-revenue-is-sitting-in-your-customer-database</link>
	<pubDate>Tue, 07 Nov 2023 19:04:41 +0000</pubDate>
	<dc:creator><![CDATA[Kilometer Marketing]]></dc:creator>
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	<description><![CDATA[<p>Find untapped revenue in your existing dentist database.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/kilometer-marketing-how-much-untapped-revenue-is-sitting-in-your-customer-database/">How Much Untapped Revenue is Sitting in Your Customer Database?</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></description>
	<itunes:subtitle><![CDATA[Find untapped revenue in your existing dentist database.
The post How Much Untapped Revenue is Sitting in Your Customer Database? first appeared on Kilometer Marketing.]]></itunes:subtitle>
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	<itunes:title><![CDATA[Kilometer Marketing: How Much Untapped Revenue is Sitting in Your Customer Database?]]></itunes:title>
	<content:encoded><![CDATA[<p>Find untapped revenue in your existing dentist database.</p>
<p>The post <a href="https://kilometermarketing.com/podcast/kilometer-marketing-how-much-untapped-revenue-is-sitting-in-your-customer-database/">How Much Untapped Revenue is Sitting in Your Customer Database?</a> first appeared on <a href="https://kilometermarketing.com">Kilometer Marketing</a>.</p>]]></content:encoded>
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	<itunes:summary><![CDATA[Find untapped revenue in your existing dentist database.
The post How Much Untapped Revenue is Sitting in Your Customer Database? first appeared on Kilometer Marketing.]]></itunes:summary>
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		<title>How Much Untapped Revenue is Sitting in Your Customer Database?</title>
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	<itunes:duration>5 minutes, 45 seconds</itunes:duration>
	<itunes:author><![CDATA[Kilometer Marketing]]></itunes:author>	<googleplay:description><![CDATA[Find untapped revenue in your existing dentist database.
The post How Much Untapped Revenue is Sitting in Your Customer Database? first appeared on Kilometer Marketing.]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
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