Archives: Episode

  • Building a Better Landing Page: More Leads, Less Advertising

    Building a Better Landing Page: More Leads, Less Advertising

    Landing pages are one of the foundational elements of just about any lead generation campaign. Getting it right results in more sales leads, better qualified opportunities, and ultimately increased revenue. It also results in lower advertising costs as you pick up more leads using fewer ads.

    Join us on our video podcast as we review, teardown and rebuild a landing page for better performance.

  • Is Your eCommerce Search Driving Revenue?

    Is Your eCommerce Search Driving Revenue?

    80% of winning is just showing up. So many companies don’t the basics needed to win in eCommerce.

    Research shows that between 30-60% of ecommerce store revenue is driven by ecommerce search, yet so many companies fail to even do the basics of ecommerce search at all.

    Don’t know what I mean? Check out today’s Kilometer Marketing video podcast and follow the 4 recommended steps. It’s well worth 6 minutes of your day.

    Get your manager’s permission to ditch the next “all-hands” meeting. Nothing useful ever happens there. Stop wasting time. Start making money.

  • Better User Experience Builds Better eCommerce Revenue

    Better User Experience Builds Better eCommerce Revenue

    Better User Experience. Better eCommerce Revenue.
    Kilometer Marketing
    Better User Experience Builds Better eCommerce Revenue
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    A Dental Technology company builds eCommerce revenue growth in a competitive market by creating an easier, friction free, user experience for their customers. Find out how a company selling the same item on other eCommerce stores is able to charge 33% more.

  • User Experience Makeover for a Classic Guitar Company

    User Experience Makeover for a Classic Guitar Company

    Website Makeover for a Classic Guitar Company
    Kilometer Marketing
    User Experience Makeover for a Classic Guitar Company
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    Websites and customer user experience is a critical part of the brand experience. Websites and eCommerce stores are your face to the online world. Today, we’re going to look at one of my favorite brands, G&L Guitars. The Join us as we give historic electric guitar maker, G&L Guitars, a much needed ecommerce conversion rate improvement and makeover ideas.

    Learn more at http://www.kilometermarketing.com

  • Improving eCommerce Revenue with Improved Site Speed

    Improving eCommerce Revenue with Improved Site Speed

    Improved eCommerce Revenue with Improved Sie Speed
    Kilometer Marketing
    Improving eCommerce Revenue with Improved Site Speed
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    eCommerce revenue is directly connected to your eCommerce store’s site speed. Dental eCommerce stores in particular struggle with this issue. Learn about the relationship between eCommerce revenue and site speed. Join us as we examine how Preat.com’s site speed problem and discuss what can be done to improve your eCommerce sites revenue performance.