Kilometer Marketing
conversion rate optimization
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Better eCommerce & Lead Generation with B2B Personas
Marketing Personas are a key part of building a successful marketing campaign and ecommerce business. You won’t be successful if you don’t…
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Stop Your eCommerce Revenue Killers
Requiring Login to Shop: Mistakes that Kill Your eCommerce Revenue.
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eCommerce Foundations: Good Descriptions Lead to Good Revenue
Strong ecommerce product descriptions form the foundation for successful ecommerce stores by providing the basic data driving customer search, SEO, and on-store…
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eCommerce Success: Shine a Light on Your eCommerce Search Function
Improve your ecommerce store’s performance by raising the visibility of your ecommerce search function.
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Top Five eCommerce Suicide Techniques: How to Hurt Your eCommerce Revenue Without Really Trying
Top Five eCommerce Suicide Techniques: How to Avoid Self-Sabotage.
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The Value of a One-Star Review
The Value of a One-Star Review. Feedback is a gift. Feedback in the form of negative online reviews aren’t something to be…
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eCommerce Success Open Secret #2: Ratings & Reviews
Ratings & Reviews Sell. It’s an open secret in eCommerce that customer ratings and reviews drive significant improvements in conversion and online…
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eCommerce Suicide Technique #4: The Hidden store
eCommerce Suicide Technique #4: The Hidden eCommerce Store.
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eCommerce Suicide Technique #1
Don’t commit ecommerce suicide. Get out of your customer’s way.
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Better Lead Gen Campaigns: Better Landing Pages Get More Leads & Lower Ad Costs
Crafting effective landing pages is essential for efficient lead generation, reducing advertising costs, and improving sales relations. However, time pressures often prevent…