May 29, 2024 / Last updated : April 22, 2025 Ken Mah eCommerce

Better eCommerce & Lead Generation with B2B Personas

Marketing Personas are a key part of building a successful marketing campaign and ecommerce business. You won’t be successful if you don’t know who your customers are.

May 21, 2024 / Last updated : April 22, 2025 Ken Mah eCommerce

Stop Your eCommerce Revenue Killers

Requiring Login to Shop: Mistakes that Kill Your eCommerce Revenue.

May 14, 2024 / Last updated : May 14, 2024 Ken Mah eCommerce

eCommerce Foundations: Good Descriptions Lead to Good Revenue

Strong ecommerce product descriptions form the foundation for successful ecommerce stores by providing the basic data driving customer search, SEO, and on-store search.

Highligh your ecommerce search function and improve your ecommerce revenue

May 13, 2024 / Last updated : May 14, 2024 Ken Mah eCommerce

eCommerce Success: Shine a Light on Your eCommerce Search Function

Improve your ecommerce store’s performance by raising the visibility of your ecommerce search function.

May 3, 2024 / Last updated : May 21, 2024 Ken Mah eCommerce

Top Five eCommerce Suicide Techniques: How to Hurt Your eCommerce Revenue Without Really Trying

Top Five eCommerce Suicide Techniques: How to Avoid Self-Sabotage.

April 30, 2024 / Last updated : April 30, 2024 Ken Mah eCommerce

The Value of a One-Star Review

The Value of a One-Star Review.

Feedback is a gift. Feedback in the form of negative online reviews aren’t something to be suppressed. They are something to be embraced. Sorting out your negative reviews will set you and your eCommerce store on the path to long term success.

Lead Generation: Shorter Forms. Better Revenue.

April 14, 2024 / Last updated : April 14, 2024 Ken Mah Marketing

Lead Generation: Shorter Forms. Faster Revenue.

Asking for too much information in your landing pages is one of the major mistakes that companies make with their lead generation campaigns.

April 11, 2024 / Last updated : April 11, 2024 Ken Mah eCommerce

eCommerce Success Open Secret #2: Ratings & Reviews

Ratings & Reviews Sell. It’s an open secret in eCommerce that customer ratings and reviews drive significant improvements in conversion and online sales. Unfortunately, many eCommerce stores, particularly in B2B still haven’t taken advantage of it. Ratings & Reviews Drive Google Seach & Google Ad Traffic Online ratings & reviews improve in-bound Google search and […]