Better Lead Gen Campaigns: Better Landing Pages Get More Leads & Lower Ad Costs
Crafting effective landing pages is essential for efficient lead generation, reducing advertising costs, and improving sales relations. However, time pressures often prevent adequate attention to this task. A YouTube video discusses landing page optimization and offers free public reviews, with in-depth private critiques available, including video feedback and a detailed written report.
Useful Articles: Eye Path & Better eCommerce
The project revisited past work on eyepath enhancement for eCommerce and landing page conversion, highlighting the importance of user eye tracking patterns like the F-shaped reading pattern. Adopting Nielsen Norman Group’s recommendations such as prioritizing key points, using headings, bolding important phrases, and minimizing unnecessary content can improve website interaction and revenue. Additional resources from Salience complement these insights, offering guidance on headlines, image use, and page layout to optimize website eye paths.
Is Your eCommerce Search Driving Revenue?
The majority of ecommerce success hinges on mere participation. A significant portion of revenue comes from ecommerce search, which is often neglected by many companies. For actionable advice, watch Kilometer Marketing’s video podcast, which suggests skipping unproductive meetings in favor of profit-oriented activities.
eCommerce Search: Missed Opportunity
Do the Basics: 80% of Winning is Just Doing the (Search) Basics eCommerce search engine optimization is one the most basic things to do to improve your eCommerce store performance. It can be done entirely with your existing staff on a step-by-step basis, incremental basis. All that’s needed is an eCommerce and search report or […]
Helpful Articles to Improve Your eCommerce Search Results & Revenue
internal ecommerce search engines are one of the most effective ways to drive better ecommerce store revenue. In my experience, ecommerce store users who use the search functions on an ecommerce store are twice as likely to make a purchase as those who do not use ecommerce search. In today’s blog post, we’re featuring a […]
Better User Experience Builds Better eCommerce Revenue
A Dental Technology company builds eCommerce revenue growth in a competitive market by creating an easier, friction free, user experience for their customers. Find out how a company selling the same item on other eCommerce stores is able to charge 33% more.
User Experience Makeover for a Classic Guitar Company
Websites and customer user experience is a critical part of the brand experience. Websites and eCommerce stores are your face to the online world. Today, we’re going to look at one of my favorite brands, G&L Guitars. The Join us as we give historic electric guitar maker, G&L Guitars, a much needed ecommerce conversion rate […]
Three Reasons to Start eCommerce at Your Dental Company
In the age of the internet, Amazon and Google there really isn’t a reason for any dental manufacturing company to not sell online. Dental companies have a unique opportunity to revolutionize their online and offline sales strategy by directly engaging with customers through eCommerce platforms. Here are three compelling reasons why dental manufacturing companies should […]