Finding and Focusing on the Best New Dental Customer Segments
Finding and Focusing on the best new potential customers is one of the things that salespeople have struggled with since the first merchant met the first customer. In the dental industry, this has meant a lot of cold calling on dental practices, gathering lists of dentists, and networking.
However, with the introduction of information technology and data into the industry, it is now far easier to identify the revenue potential of new prospects. By combining your internal customer purchase data with data from 3rd party sources, it’s possible to:
- Identify who is or isn’t a customer.
- Assess the new prospect’s revenue potential.
- Rank that potential against other prospects.
- Prioritize the new prospect against the value of other more valuable prospects.
Check out our podcast on: “Finding and Focusing on the Best New Customer Segments” to learn more.
