Useful Articles: Eye Path & Better eCommerce
The project revisited past work on eyepath enhancement for eCommerce and landing page conversion, highlighting the importance of user eye tracking patterns like the F-shaped reading pattern. Adopting Nielsen Norman Group’s recommendations such as prioritizing key points, using headings, bolding important phrases, and minimizing unnecessary content can improve website interaction and revenue. Additional resources from Salience complement these insights, offering guidance on headlines, image use, and page layout to optimize website eye paths.