Three Reasons to Start eCommerce at Your Dental Company
In the age of the internet, Amazon and Google there really isn’t a reason for any dental manufacturing company to not sell online. Dental companies have a unique opportunity to revolutionize their online and offline sales strategy by directly engaging with customers through eCommerce platforms. Here are three compelling reasons why dental manufacturing companies should consider selling their products directly to customers online:
Financial Opportunity
Embracing eCommerce in the dental industry yields multiple benefits, propelling dental companies into a new era of growth. It’s a revenue powerhouse. eCommerce extends your reach beyond geographical, business hour, and sales presence constraints, attracting a broader clientele. With 24/7 accessibility, dental practices can purchase products at any time, any place, elevating sales revenue.
eCommerce and Sales Force Synergy
Dental companies that use BOTH eCommerce and a traditional sales force perform better than companies that only use eCommerce or a traditional sales force alone. Customers who have access to more than one way to purchase and engage with a dental company are more loyal and purchase more than customers who only use a single purchasing method.
Data-Driven Decision Making:
eCommerce platforms provide first hand information on customer buying habits and preferences. By leveraging eCommerce and direct sales data in combination with 3rd party data sources like insurance billing information, dental companies are able to identify and target high prescribing clinicians. This data-driven approach allows companies to plan sales activities, and tailor marketing campaigns to the most valuable customer segments.
Check out our, “How to Find and Focus on the Best New Customer Segments” podcast to learn more. https://kilometermarketing.com/podcast/how-to-find-and-focus-on-the-best-new-customer-segments-a-real-world-example/
If you’re interested in learning more about how to start or improve your eCommerce performance, reach out to us.
