Three Simple Ways to Improve Dental eCommerce Revenue.
As dental companies enter the eCommerce space, it is more and more important to shape and optimize the customer’s online experiences and improve eCommerce revenue potential. Here are three simple things you can do to enhance eCommerce store performance:
Strong User Experience (UX):
Dental products are often technical, and customers require a user-friendly interface to navigate through product catalogs effortlessly. Implementing intuitive navigation, and clear categorization, helps users quickly find the products they need.
Read more about how better user experience can improve site revenue in our blog post here.
Internal eCommerce Search:
Your internal eCommerce search engine is one of the biggest drivers of conversion performance on any eCommerce store. Sadly, it is also one of the most overlooked places for optimization. Optimizing the quality of search results here can lead to an immediate improvement in eCommerce revenue.
Look for our upcoming YouTube video and blog post on “Things Preat.com eCommerce could do to improve Revenue” to learn more.
Price Transparency:
Price is the biggest determining factor for any purchase. eCommerce stores that require login to see prices create an additional level of friction and anxiety that deters eCommerce orders. No one wants to feel like they paid more than they needed to. When faced with a situation where they feel that they might pay more than they need to, many prospective eCommerce customers will decline to purchase or purchase through other channels where they feel that they have a better chance of getting a “fair” price. eCommerce stores that show prices without login create price transparency and trust, leading to better eCommerce conversion and revenue.
So, what do I do?
Many eCommerce teams are stretched thin. While many are often aware of these and other problems, they’re not always equipped to handle them. Sometimes they don’t have the time to work on them. Sometimes, they don’t have the product expertise or knowledge needed. Other times, the problem is beyond just the scope of eCommerce. If your organization is looking for help in addressing these or other eCommerce problems, reach out to us at Kilometer Marketing.
