eCommerce Search: Missed Opportunity
Do the Basics: 80% of Winning is Just Doing the (Search) Basics
eCommerce search engine optimization is one the most basic things to do to improve your eCommerce store performance. It can be done entirely with your existing staff on a step-by-step basis, incremental basis. All that’s needed is an eCommerce and search report or two and some uninterrupted time.
Today, we’ll be looking at ZimVie’s Dental eCommerce store search. Don’t let this happen to your online store. Review your top 100 searches. Make sure that each one returns a worthwhile result. It will payoff in improved ecommerce sales. In my experience, eCommerce visitors converted into orders at 2x the rate of those who did not use search. Popular research indicates that this is not an uncommon result.
Questions & Help
If you find that you and your team doesn’t have the time to work on improving your eCommerce search performance, get help. It’s too easy and valuable an opportunity to leave unattended. If you have questions or need assistance, please reach out to us.
