eCommerce Success: Shine a Light on Your eCommerce Search Function
An ecommerce store’s search function is one of the most effective ways to drive greater eCommerce revenue and conversion. Research shows that 30-60% of eCommerce transactions are driven by an eCommerce site’s search functionality. This makes having readily visible eCommerce search function a critical part of your eCommerce growth planning.
Make Ecommerce Search Easy to See
With search playing such a critical role in ecommerce transaction conversion, smart ecommerce stores prominently display their store’s search function. Amazon is a textbook example of how to do it right. The search box on the Amazon site features a highly visible, high contrast search function at the top of the site and in the middle of the navigation experience.
Don’t let Design Hide Your Ecommerce Search
The purpose of your ecommerce store is to facilitate the best purchasing experience for your customers. That means that the user experience of your store should focus on what’s important: making the customer happy, making their shopping and easy one, and making you money. “Clean” design and making your graphic designer happy takes a back seat to all of these things.
Learn More, Earn More
Check out the following blog and podcast posts for more information and tips on how you can improve your ecommerce stores performance.
- Improving Navigation with Product Categories
- eCommerce Suicide: How to Hurt Your eCommerce Performance Without Really Trying
Need Help? Questions?
If you have questions or would like to learn more about improving your ecommerce performance, please feel free to reach out to us by scheduling a meeting below:
