eCommerce Suicide Technique #1

“Login to Purchase”: eCommerce Suicide Technique # 1

Get out of your customers way.

Many ecommerce stores require log in to purchase. How you do it can cripple your store’s ecommerce revenue. This is an example of how NOT to do it. Let your customer shop and put things into the cart. Ask them to log in during the checkout process when they’re much more invested in the purchase process.

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