eCommerce Suicide Technique #4: The Hidden store

eCommerce Suicide Technique #4: The Hidden store

Your eCommerce store needs to immediately visible on your website. If it’s not in prominent position in the navigation or on the home page, you’re setting your store up for failure.

IF you think that’s obvious, then you have never worked with eCommerce in the dental industry. I can think of at least one dental eCommerce company off the top of my head that put their eCommerce store URL in hard places to find. Check out our blog post to see what we mean: https://kilometermarketing.com/ecommerce-suicide-technique-4-hidden-store/

Let’s look at Apple.com as an example of how things could / should be done. The folks in Cupertino not only put their Store is at the start of the navigation. They also have a huge menu dedicated to it.

Make It Visible Everywhere Else Too

Your eCommerce store doesn’t just need to be prominent on your website. It also needs to be prominent everywhere else too: advertising, marketing materials, brochures, business cards, emails, email signatures, you name it. Many companies, particularly in the B2B space, don’t make the most of their ecommerce opportunities.

Questions & Getting Help

To learn more about how you can improve your eCommerce performance, please feel free to contact us.