Lead Generation: Shorter Forms. Faster Revenue.

Lead Generation: Shorter Forms. Better Revenue.

Ask Only For What You Need.

Asking for too much information in your landing pages is one of the major mistakes that companies make with their lead generation campaigns. I’ve fallen to the temptation before myself. The best advice I can give is to resist. Take a good hard look at what you’re offering your prospective customer and ask only for what you immediately need.

Give More Than You Get.

Every lead generation activity is a value exchange and a balance between asking too much and giving too little. The more you ask for the more difficult your lead capture becomes. Which is why every marketer should look hard at what they’re providing and what they’re asking for in their lead generation activities.

10.7% of Marketers surveyed reported that only ‘Name’ and ‘Email’ are essential for a landing page.

In the example here, Paycom is offering at “Demo” on how Paycom’s software can improve the efficiency of a company’s HR processes. That could be a very valuable conversation, but you don’t need 12 different pieces of information to do the demo. You’d need: name, email, and phone to help you setup and schedule your meeting. That’s it. The additional fields: employee count, international employees, past user status, and comments are an additional information cost that REDUCES your chances of getting that critical meeting.

Prospective customers know that because they pay for it in the form of their time and sanity. Providing a company your information is like opening yourself up to being pursued by a salesperson whose product you may or may not have a strong interest in. No one wants to subject themselves to that if they can avoid it.

Ask For Help.

If you’re looking for help in improving your lead generation and landing page performance, feel free to reach out to us at Kilometer Marketing. We’re here to help.