Better eCommerce & Lead Generation with B2B Personas

Before you spend hours building out a marketing campaign or creating sales materials, stop for a moment to consider who you’d like to communicate with.

I’ve worked with a lot of different marketing teams and organizations on improving sales lead generation and marketing campaigns. As a Danaher Business System Leader, I found one of the most effective ways to improve lead gen and ecommerce performance wasn’t playing with product page layouts or the color of the button in your landing page or email. It’s writing copy with a value proposition that speaks to your target persona.

2-5x More Effective!

Single Grain, a digital marketing agency, found that websites targeting personas found the sites 2-5x more effective and easier to use.

I’ve found that targeting a key persona and shaping your value proposition for that persona helped immensely in improving lead generation campaign performance. In an experiment run with MecLabs, a well-known conversion optimization testing organization, Fluke Thermography was able to improve lead conversion performance by 96% by focusing in on a targeted design and innovation value proposition.

Learn More About How to Build Your B2B Marketing Personas

If you’d like to learn more about building and implementing B2B Marketing Personas in your business, reach out to us.