eCommerce Foundations: Good Descriptions Lead to Good Revenue
Good Product Descriptions Improve eCommerce Revenue
All ecommerce product descriptions have to answer this question, “Is this the right product for me?”.
Because potential customers aren’t able to see and handle products in-person, ecommerce product descriptions must bridge the gap between the customer and the product. Product descriptions that fail to do this will see the customer leave for other sites which have the information they’re looking for. Good product descriptions reduce ambiguity and customer purchase anxiety. They give customers the emotional reassurance that they’re buying the right product.
Effective descriptions go beyond listing features; they incorporate a powerful value proposition that speaks to the store’s target persona(s). It evokes a sensory experience of the product and illustrate the benefits it brings to the user. This clarity builds trust and credibility with potential buyers, encouraging them to imagine how they would use the product, thereby increasing the likelihood of purchase. Moreover, a compelling product description can significantly differentiate a product from its competitors by highlighting unique selling points and emphasizing quality assurances. By investing in high-quality product descriptions, businesses can provide a better shopping experience, leading to a more robust bottom line.
Learn more on our blog post: “Building Revenue with More Effective Ecommerce Product Pages”.
Good Descriptions Help Drive Search Engine Traffic (SEO)
Product descriptions play a pivotal role in enhancing search engine optimization (SEO), driving more traffic to the eCommerce site. Detailed, keyword-rich descriptions help in ranking higher in search engine results, making it easier for customers to find products through organic searches. This visibility is key in an overcrowded online marketplace where getting noticed by potential customers can drastically affect sales volumes. By strategically using SEO-friendly terms and phrases, retailers can attract a more targeted audience, likely to convert into sales.
Good Descriptions Help Improve eCommerce Search Engine Performance
30-60% of ecommerce transactions are connected to your internal ecommerce search engine.
As with Google Search Engine Optimization (SEO), strong product descriptions, well-constructed product categories, and product titles help your internal ecommerce search engine deliver the most relevant results to your customers. When customers are searching on your ecommerce store, they’re deep into the purchasing process. Fueling your ecommerce search engine with detailed, highly relevant product descriptions helps your ecommerce store close the sale.
Learn more on how to improve your eCommerce search performance in our blog post: “How to Improve Your eCommerce Search Performance and Revenue”
Invest in Your eCommerce Product Descriptions
eCommerce product descriptions aren’t sexy, but they are fundamental to ecommerce success. Taking the time to build your product descriptions will payoff over time as they improve your store’s ecommerce search and product page conversion rate. Over time, the descriptions will help bring in traffic from Google and other search engines. Build a strong foundation. You won’t regret it.
Need Help or Have Questions?
We’re here to help. If you have questions or are looking for help in growing your eCommerce business, please feel free to book a free consultation.
