Top Five eCommerce Suicide Techniques: How to Hurt Your eCommerce Revenue Without Really Trying

If you’re looking to sabotage your company’s ability to make money on eCommerce, here are five surefire ways to undermine the hard work and money you’ve invested into eCommerce.

1. Hidden eCommerce store: Don’t tell people you have an online store. I’ve seen companies do this. They minimize or hide their online stores because other sales channels might be upset or hurt by sales moving to an eCommerce store. Customer Service doesn’t mention it. Advertisements, brochures, product documents don’t have the URL. Field Sales teams don’t encourage existing customers to use it. It’s insane.
2. No / Weak Product Descriptions: good product descriptions are critical to eCommerce sites. They tell potential customers about the products and help them decide if the product fits their needs. A good product description will reassure customers that the product their buying will work with other products they own. Search engines use product descriptions to deliver relevant results to their users. Read the blog post about it.
3. Hidden Search Box: eCommerce search influences 30-60% of eCommerce purchase transactions. An easy to see, prominent search box is essential to guiding potential customers to the right product. Instead, I’ve seen designers ‘cleverly’ hide away the search function into a tiny magnifying glass hidden away on the website / ecommerce store. Read our blog post about it here.
4. Log in to purchase: Making the customer log into the site to purchase adds friction to the purchase process and drives customers away. Save log in to the end of the purchase process when the customer is far more invested in completing the process. You’ll thank me for it. Read more about it in our blog post
5. Log in for prices: This is even worse than logging in to purchase. People use prices to decide product value. By forcing them to log in just to see a price, you’re telling them that your prices are so high that you have to hide it behind login. Worse still, your prices are so varied that you’re afraid to share a standard price because customers will be upset seeing an online price that’s lower than what they normally pay.

Many of these things are easy to fix. A few simple changes and the return you see from your eCommerce store could surprise you. For more on how to improve your eCommerce performance, check out our blog at https://buff.ly/3JLT7Pm

If you’re looking for advice on how to improve your eCommerce revenue, setup a meeting. We’re here to help.